Okay ladies, have you ever looked in the mirror midday and thought (out loud on occasion), “God, why do I look so tired?” The obvious answer is the five hours of sleep you got last night and the minimal time spent decompressing. But, if you are like me, at this point in your life, time spent sleeping is time wasted; and I don’t have time for that. Fully aware that I am a marketer's dream, near to capable of turning the economy around by my own spending in consumerville, I have made it one of my charges in life to perfect my personal beauty regiment. I just can’t not buy into what they tell me. Literally.
Earlier this year my cosmetic product spending jumped to new heights when, for the first time in my 27 years of existence, my usually clear skin decided to try acne on for size. Much to my horror, no zit zap, face mask, sonic scrubbing, cleansing cream, rub or wash was ridding my pores of the ghastly blisters that had taken residence. Perhaps a tad dramatic, but adult acne is not for the faint of heart and never having to do more than wash and moisturize to avoid more than the occasional outbreak, my self esteem plummeted quickly. And my search for makeup that would mask, what I felt like was alligator skin, became a near obsession.
Suddenly my usually powder, blush, eye shadow and mascara routine was thirty plus minutes of priming, blending, covering, swirling, tapping, covering again, dusting, dabbing here and smudging there just to pray to God that it wouldn’t rain that day. During this time I swear to you I tried ten different foundation products and I’d hate to guess how many concealers. Do you think I get a tax break?
A few months of moping went by before I finally sucked up my pride and faced reality that I needed medical intervention. The dermatologist fixed me right up and returned my skin back to somewhere near its beginning state. That is not to say I have ended my quest to find the best combination of products for a beauty regiment of minimal time and maximum effect. Now I'm back on track to rid the tired eyes.
And once again, the Today Show has done it—captured my attention, I’m guessing my hard earned money and now airtime on Attempted Domestication. So for all you fellow seekers of quality cosmetics, check out their segment from this morning, featuring Shape Magazine’s top beauty award winners that are brand new for this year. All of the products were voted on by readers and tested by their task force to bring us certified awesomeness.
Yes, you are welcome.
Here is a short list, provided by today.com, of some of the fabulous products dubbed the best of all. To see all of the award winners visit www.shapemagazine.com
Primer winner: Laura Mercier Foundation Primer Radiance
Think celebs and movie stars are the only people who can benefit from a primer? Think again! Primers help give everyday makeup major staying power. Plus, some of the best primers out on the market smooth out the skin and create an even surface so makeup can be applied and blended more easily. This primer from Laura Mercier has a pearl tint that adds luminosity and helps minimize the appearance of fine lines. It comes in one universally-appealing shade.
BB cream winner: Dior Hydra Life BB Crème
BB creams (aka: beauty balms) have made a big splash in the beauty world this year. The main reason? They pack a lot of punch in one small bottle, often providing the benefit of hydration, wrinkle-protection, and SPF protection all in one step. This tinted beauty balm from Dior conceals imperfections, softens skin, controls oil, and protects with SPF 30.
Powder winner: Revlon ColorStay Aqua Mineral Finishing Powder
A great powder is essential for setting makeup and preventing oil build-up and shine in the T-Zone area. Revlon ColorStay Aqua Mineral Finishing powder minimizes the appearance of pores and fine lines and leaves a translucent finish. Best of all? It contains hydrating coconut water and feels cool upon application.
Concealer winner: Sephora Smoothing & Brightening Concealer
A good concealer can do everything from hide unsightly blemishes to brighten the undereye area. Hyaluronic acid in this creamy cover-up plumps fine lines and prevents it from caking, while light-reflecting pigments camouflage dark circles. Its tapered brush makes hiding pimples a cinch and its small size makes it super portable for on-the-go touch-ups.
Eyeliner winner: Yves Saint Laurent Effet Faux Cils Shocking Felt-Tip Eyeliner Pen
Most eyeliners smudge, flake, or create imperfect lines. The extra-fine tip of this easy-to-wield, marker-like liner combines the precision of a pencil with the intensity of a liquid liner. It's ideal for women who want to wear a wing-tipped cat eye look, but is also great for everyday usage.
Lipstick winner: Lancôme Rouge in Love Lipcolor
Dread lipstick that imparts bold color at the expense of drying out your lips? Lancome's Rouge in Love Lipcolor has a lightweight, silky feeling and provides a bold dose of color with just the right amount of shine. It's available in 21 chic shades.